RAW Ratings January 13th 2014 – Down Slightly Wins Night

The RAW ratings this week were down slightly from the 6th, drawing an average of 4.39 million viewers and a 3.11 rating across three hours. This was their first week free from football competition entirely, as although last week lacked NFL competition they did go up against one of the most watched cable programs in history in the form of last week’s bowl game. The reason for the dip, even with no major competition, can most likely be attributed to the January 6th show showcasing a very nostalgia heavy line-up, something that this week’s show lacked. There was an abnormally large gap between the second hour, first and third hours in terms of viewership, even keeping in mind that the second hour is the highest rated of the three most weeks. The first hour drew 4.4 million viewers (a 1.6 in the 18-49 demo and fourth for the day behind hour three), the second drew 4.6 (a 1.6 in the 18-49 demo first for the day beating out all other shows on cable) and the third and final hour drew 4.21 million viewers (a 1.6 in the 18-49 demo third for the day behind Love & Hip-Hop Atlanta). The one negative coming out of this week’s show is that the third hour performed the worst of the three in terms of overall viewership, as opposed to the opening hour, which usually performs worst. With wrestling programming of any sort you usually want the show’s viewership to escalate heading into the final hour, which more often than not isn’t the case with RAW.

 

We don’t have a very big issue for you this week due to a number of factors, most importantly the return to heavy real life schedules, there will still be coverage of the majority of the latest news, RAW, RAW ratings, NXT and SmackDown with Ben Carass, coupled with a few other things, but there will be a distinct lack of in-depth news coverage this week unfortunately.

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