The RAW ratings this week taken at face value seem to be a positive sign with the show drawing 4.18 million viewers on average over three hours. However, when looking beyond the surface it is pretty clear that the trend witnessed throughout the night was in no way positive. Whilst the interest coming out of TLC was enough to drive the first hour to a 4.42 million viewers (a 1.58 rating in the 18-49 demo, 2 million viewers and third for the day on cable beyond Sports Center and the Raves/Lions football game) it was a short lived peak leading to a sharp decline over the remaining two thirds of the evening. There was a moderate second hour drop to an average of 4.3 million viewers (a 1.51 and 1.921 million viewers in the 18-49 demo, fourth for the day). The third hour then witnessed a steeper decline losing 410,000 viewers to an average of 3.89 million viewers (a 1.4 rating and 1.777 million viewers in the 18-49 demo, fifth for the night). This is certainly a negative pattern, as it shows a lack of interest and ability to retain viewers throughout the show. Unfortunately for the last couple of months the quarter hours and segment by segment ratings have been unavailable, making the deeper analysis of these trends and the RAW ratings in general pretty difficult. It would be very interesting to know how the matches and over run segments performed this week, as it was a very tag match heavy show, although I doubt that has much to do with this trend. Hopefully we will provided with more RAW ratings data over the coming months.
We will be returning this Sunday with the 114th edition of the Cubed Circle Newsletter covering the TLC PPV, RAW, more on the RAW ratings, this week in wrestling by the numbers, SmackDown and NXT with Ben Carass, the news, survey updates and more. As we have talked about over the past few weeks, we are running a survey to ascertain what you want out of the newsletter. If you would like to help out you can in a minute or two by clicking here.